Zego

Zego sells insurance built for the gig economy—a category that barely existed five years ago and now moves faster than traditional underwriting can handle. The London-based insurtech operates in a space where traditional insurers still treat gig workers as afterthoughts, bundling them into outdated categories. Zego flips this. It offers flexible, pay-as-you-go coverage for delivery riders, couriers, and other flexible workers across Europe, with pricing that reflects actual usage rather than punishing people for working on their own terms.

The product feels native to how gig workers actually live. Rather than forcing annual commitments or minimum coverage periods, Zego lets users activate insurance by the hour or day, paying only for what they use. The claims process is digital and friction-light—something traditional insurers have promised but rarely delivered. Behind the interface sits real underwriting AI that prices risk dynamically, allowing Zego to write policies that make sense for both the worker and the business.

In Europe's fragmented insurance market, Zego stands apart from pure distribution plays and legacy brokers by owning the underwriting function. It's not an aggregator slapping a UI on existing products; it's a real insurer rethinking the fundamentals. The company has grown quickly because it identified a timing mismatch: millions of people already working in the gig economy waiting for insurance that matched their reality, not their employment status.

Zego represents the emerging pattern in European insurtech: not trying to replace all insurance, but dominating one slice deeply and building unit economics that work. It's carved out a defensible position in a category that traditional players still don't quite understand.