Business admin is the part of running a company that nobody starts a business to do. Invoicing, tax filing, expense management, and the general administrative overhead of being a legitimate business entity in the UK are simultaneously essential and relentlessly time-consuming for the freelancers and small business owners who have to deal with them. ANNA Money was founded in London in 2017 — the name stands for Absolutely No Nonsense Admin — with a direct mandate to automate as much of that overhead as possible. Its business account combines a Mastercard, invoicing tools, tax estimation, expense categorisation, and a smart assistant that handles routine admin tasks, targeting the sole traders and micro-businesses who are the most underserved segment of the UK business banking market. The tone is deliberately irreverent — the brand uses a cat as its mascot and communicates in a register that is the opposite of corporate banking language. That positioning is not just aesthetic; it reflects a genuine product philosophy that the administrative burden on small businesses should be reduced, not monetised. In the UK business banking market, where Monzo Business, Tide, and Revolut Business compete for the same customers, ANNA has carved out a distinctive position through product depth in the admin automation layer.