Sending money home is one of the most important financial transactions in the lives of millions of migrants across Europe — and for most of the past decade, it has been defined by high fees, slow transfers, and a network of physical agents that charges a premium for the privilege of their existence. Azimo was founded in London in 2012 to fix that. Its platform offered international money transfers to over 200 countries, with fees significantly lower than traditional remittance services and delivery speeds measured in minutes rather than days. It targeted the immigrant communities in Western Europe sending money to families in Eastern Europe, Africa, and Asia — markets that the major banks served poorly and that specialist operators like Western Union and MoneyGram had long dominated without meaningful competition. Azimo was acquired by Papaya Global in 2022, folding its remittance capabilities into a broader global payroll and payments platform. Its trajectory — from consumer remittance app to B2B payroll infrastructure — reflects a broader pattern in fintech where consumer-facing products find their most durable value in the enterprise layer beneath them.