Spain has one of the highest rates of banking penetration in Europe and one of the lowest rates of financial product switching. Most Spanish consumers stay with the bank their parents used, paying fees they don't fully understand for products they barely use. Fintonic was founded in Madrid in 2012 to give those consumers a clearer picture of their financial life. Its personal finance app aggregates accounts across multiple banks, categorises spending automatically, and uses that data to recommend better financial products — cheaper loans, better insurance, more competitive savings rates. It's a model that sits at the intersection of financial management and comparison, turning data aggregation into a distribution channel for financial products. Fintonic has grown to millions of users across Spain and Latin America, making it one of the most successful PFM platforms in the Spanish-speaking world. In the context of European open banking, where PSD2 created the regulatory framework for exactly this kind of account aggregation, Fintonic was ahead of the regulation — building the product on a combination of screen scraping and bank APIs before the formal open banking infrastructure was in place.