Marketplace lending in Germany was supposed to disrupt the conservative German banking system by connecting borrowers directly to investors at better rates than the banks offered. Lendico was founded in Berlin in 2013 by Rocket Internet to do exactly that, launching as a peer-to-peer lending platform offering personal and business loans across multiple European markets. The company expanded aggressively in its early years, operating in Germany, Austria, Spain, Poland, the Netherlands, and South Africa, with the kind of scale-first ambition that defined Rocket Internet's portfolio approach. The marketplace lending thesis proved harder than the platform builders anticipated. Lendico repositioned its business model multiple times, eventually being acquired by ING in 2018 — turning a P2P platform into a digital SME lending arm of one of Europe's largest banks. The acquisition reflects a pattern that has played out repeatedly in European P2P lending: the platforms that proved the demand for alternative credit ultimately become acquired by the incumbents whose customers they were originally trying to win over. Lendico's trajectory from independent marketplace to bank-owned lending platform is one of the most explicit examples of that pattern in DACH fintech.