Selling software globally sounds straightforward until you encounter the reality of VAT compliance across 50 jurisdictions, the complexity of handling subscriptions across multiple payment methods, and the operational overhead of managing refunds, chargebacks, and payment failures at scale. Paddle was founded in London in 2012 as a merchant of record for software companies — taking on the legal and tax liability of selling software globally so that the software company doesn't have to. Rather than acting as a payment processor, Paddle actually buys the software from the vendor and resells it to the customer, making it responsible for tax collection, compliance, and financial reporting in every market where the sale occurs. That model — unusual in the payments landscape — removes an enormous operational burden from software companies that want to sell globally without building a compliance team. Paddle has grown into one of the most significant infrastructure providers for the European and global software industry, serving thousands of software companies from indie developers to enterprise SaaS businesses. Its acquisition of ProfitWell in 2022 added subscription analytics and revenue optimisation tools to the platform, turning it from a payment infrastructure provider into a broader revenue management platform for software companies.