Taking card payments used to mean a lengthy application process, opaque pricing, and a terminal that arrived two weeks later. PaymentSense was founded in London in 2009 to make that process faster and more transparent for small businesses. It provides card terminals, online payment solutions, and merchant services to SMEs across the UK and Ireland — competing in a market dominated by the major acquiring banks through a combination of simpler onboarding and more accessible pricing. The company rebranded to Dojo in 2021, signalling a shift toward a broader commerce platform rather than just payment terminals. But its roots in serving the kind of businesses — restaurants, retailers, tradespeople — that larger payment companies often overlook remain central to its identity. In a payments market where the enterprise segment is thoroughly contested, the SME layer is where the real volume lives. PaymentSense understood that early.