Corporate spending has always been a point of friction between finance teams who want control and employees who need flexibility. Company credit cards solve the flexibility problem but create a reconciliation nightmare. Expense claims solve the reconciliation problem but create a cash flow problem for employees. Soldo was founded in London in 2014 to resolve that tension with a multi-user spending platform — prepaid Mastercards for employees, with real-time spending controls and automatic expense capture built into the same system. The finance team sets spending rules per employee or team, employees spend within those rules, and receipts are captured automatically through the app — eliminating the month-end expense report process that everyone finds painful. Soldo has expanded across Europe and built a significant user base among SMEs and mid-market companies that need more control than a company credit card provides but more flexibility than a traditional purchase order process allows. Its product sits at the intersection of card issuing, expense management, and finance automation — a combination that has attracted strong customer retention because the pain it solves is felt daily rather than occasionally. In the European corporate spend management market, where Pleo and Moss compete directly, Soldo has built a particularly strong position in the UK and Italian markets.